Hoodia Gordonii

Atkins Diet, South Beach Diet, and Sugar Busters will all be a thing of the past as Hoodia Gordonii weight control products take the industry by storm. It's' not a new diet shake. It's not a new pharmaceutical drug. Hodia is a plant eaten by bushmen of South Africa to fight hunter in a land with little food. Only recently, science suggests this plant could also be used to address obesity. Companies around the world are investing millions into research and clinical trials. even before U.S. ingredient supplier Stella Labs pioneered its introduction to the U.S. market, there was tremendous interest in Hoodia Gordonii.

"We have seen an incredible demand for this product. We suspect by the end of 2005, the current weight loss industry leaders will have to create new brands using the Hoodia Gordonii ingredient, to retain a competitive position in the market," said Craig Payton, managing director of Stella Labs. Hoodia Gordonii aids in weight loss by eliminating the urge to overeat. Because of this, diets which limit the amount of food or the types of food one can eat will be viewed as unnecessary.

The Science of the Succulent
Hoodia works by tricking the brain into thinking the body is full even if is not. When a person eats, the body produces glucose which sends a signal to the hypothalamus of the brain indicating the body has been nourished; thus the feeling of hunger subsides.

Hoodia acts on the body in the same way, only the signals are 100,000 times more potent than glucose, completely eliminating the feeling of hunger for extended periods. Even small amounts of food will make the body completely nourished and energized.

The first animal trial of Hoodia involved rats. Rats, a specials that will literally eat anything, stopped eating completely for a day at a time when given Hoodia. The first human trials involved a morbidly obese group of people allowed only to read, watch television, and eat. Half were given Hoodia; the other half, placebo. Fifteen days later, the Hoodia group had reduced their calorie intake by 1,000 calories a day. (The average American man consumes about 2,600 calories a day; a woman about 1,900.)

"If you take this compound ever day, your wish to eat goes down. And we've seen that very, very dramatically," said Dixey (CBS, 2004)

Scientists around the world are taking an in-depth look at this product. Their clinical trial reports combined with recent news and television programs highlighting the product will continue to provide public wawareness, enabling supplement manufacturers to roll out new Hoodia Gordonii products with instant success.

Hoodia Supply
There are limited numbers of South African manufacturers/cultivators approved to export Hoodia Gordonii. In order to secure a steady supply of Hoodia into the U.S. Stella Labs fought for an exclusive distribution agreement with one of the largest Hoodia cultivators approved for export by the South African government.

"Ingredient suppliers and distributors worldwide were scrambling to sign deals. I'd say we got lucky, but we started researching the product nearly three years ago, we saw it coming, and we had the contacts in place to make it happen," said Payton. Now that Hoodia Gordonii is available in the U.S. there is nothing to stop the new diet evolution.

Supplement Facts:
Serving Size: 1 capsule
Servings Per Container: 90
Amount Per Serving - %Daily Value
Calories 0 - **
Hoodia Gordonii 400mg - **
Garcinia Combogia 200mg - **

** Daily Value Not Established
This is not a significant source of fat, cholesterol, dietary fiber, protein, vitamin A, calcium, iron.

Recommended Use: Take 1 or 2 capsules before meals or anytime hunger cravings are a problem. Do not take more than 10 capsules daily.

Other Ingredients: Gelatin, Magnesium Stearate.

Package Size: 90 Capsules